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AI-generated answers seem like a direct danger to the standard organic traffic sites utilized to get from search engines. Today, LLMs simply rip the material on websites and people no longer require to visit a site anymore.
While I personally believe this threat is blown completely out of percentage (based on data from sites I've personally seen), I do not believe it's a reason to ignore it totally. From my own experience growing both blogs and YouTube channels, particularly to offer something, I can tell you that video converts way more than composed material.
It's a lot easier to inform if someone is lying or full of it if you can see their facial expressions and their tone of voice. YouTube must absolutely be in your SEO and content strategy.
And because you have actually developed the trust with video, your standard SEO efforts will convert better. However there's even more to it. Previously this year, I had an inkling that if I turned some of my finest ranking post into YouTube videos, and embedded them into my existing post, my post would rank even better.
Mastering Technical Nuance for Large Enterprise SitesI used rank in between 2-3 for the keyword "AI marketing tools." I made a YouTube video about the topic, embedded it into that article, and I have actually been ranking # 1 considering that. So in 2026, consider YouTube videos as a way to beef up your SEO article to rank even much better.
Keep focusing on Google, which still owns 90% of search market share. Invest in AI search experiments if you have spending plan, however do not abandon what's in fact driving traffic and conversions today. In 2025, we saw everyone discussing how AI search was going to take over Google. Beyond just SEO, the marketing neighborhood as an entire begun to get bombarded with influencers trying to ride the AI hype train.
It ended up being difficult to discover trusted sources that weren't biased or had a prejudice to sell us something. While I do believe there are benefits to utilizing LLMs in our workflows, I do believe it has been overhyped. And in 2026, I predict lots of marketers will understand that ChatGPT and Perplexity are simply a little part of the SEO market.
Google still dominates 90% market share and with its AI Mode and AI Overviews, it's in the ideal position to win the AI online search engine race. Search habits hasn't fundamentally shifted away from Google. Beyond just that, there are a couple of things that have actually rubbed me the incorrect way about the AI SEO trend.
What these marketers do not realize is that Things like homepages, pricing pages, or bottom of funnel material, tends to be shown in ChatGPT. The informational top of funnel material is "consumed up" by LLMs and revealed to users without anywhere to click.
If you were to take that very same concept over to Google, you would see the very same conversion rates. Google's conversion rates show less since the traffic is greater due to it being diluted by all the top of funnel content that is in the formula. Other things like how ChatGPT can make things up, it never ever fully follows prompts correctly (i.e.
I do still believe that larger companies will set aside a speculative budget plan to evaluate things like ChatGPT apps and other AI SEO tools. In 2026, I predict individuals will recognize enhancing for Google will allow them to reveal up in ChatGPT and Perplexity. Simply take a look at ChatGPT Atlas or Perplexity's Comet web browsers.
These methods may work now in ChatGPT and other LLMs, but they're short-term plays that will eventually get penalized. Focus on white hat strategies that develop real authority and trust over time instead of chasing after fast wins that won't last.
ChatGPT and other LLM algorithms are not as fully grown. I can't call this individual, however I met an SEO director at a big banking business.
And from there, they are utilizing their main business domain, that has an exceptionally strong brand name authority, and sending out backlinks to the microsite. And this has resulted in higher rankings for their brand in LLMs like ChatGPT.It blew my mind that huge, reputable business are doing this. And I realized just how much black hat (or grey hat) tactics are going on behind the scenes.
In 2026, I forecast these strategies will continue to happen. Up until ChatGPT's algorithm gets as wise as Google's search algorithm. That appears like a long time from now. Anyways, I personally would not suggest taking part in this. It's brief term thinking and your energy is finest invested in white hat marketing techniques that can stand the test of time and improve your websites trust signals over time.
Share real insights, use your own images and videos, and build topical authority in your niche. This is how solo creators and small teams can beat huge brands in 2026. This is one of the most significant SEO trends for content marketing I'm seeing right now.
You need a real business, be it a newsletter service, a service-based business, SaaS company, or ecommerce shop. And after that you add on this human-centered niche blogging to the website to organically grow your core product/service offering. In 2026, I anticipate that Google's algorithm will continue to get smarter about which web pages include AI content and which do not.
In fact, I understand tons of people quietly squashing it with AI produced material (even pursuing top of funnel keywords). But what I am saying is that engaging, human content will outrank AI created content with no original insights. There are two routes I see with SEO's right now: Produce thousands of AI-generated article and get them to rank in the middle/bottom of page 1.
Produce a hundred human article and get them to rank at the top of the very first page. Quality over amount. The very first path is based on sheer volume, and can lead to traffic growth. You do run the risk of a potential algorithm upgrade harming your rankings. And anyone who composes much better human content will rank higher in positions 1-3. The second route is slower, however can yield greater ranking positions and more trust with readers.
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